Museo del Prado

A UNIQUE

A UNIQUE

more human

BANK APP

More human.
More personal.
More useful.

DIGITAL EXPERIENCE - BANCO SANTANDER

DIGITAL EXPERIENCE
BANCO SANTANDER

SERVICES

Strategic Design
Research
Design UX/UI
Design System Creation
Visual restyling

In 2019, Banco Santander sought a complete visual and functional revamp of their Retail Banking app to enhance its digital experience. Our team was brought in to lead this transformation, resulting in a user-centered redesign powered by a new design system tailored to their needs.

Our Approach
We began by creating a robust, scalable design system that set the foundation for the app’s visual identity and functionality. Once the design system was implemented, we assembled a highly agile and flexible team of over 15 professionals to work closely with the app’s business owners, ensuring continuous support and alignment throughout the process.

Achievements

Extensive UX Design: Delivered over 135 new user flows across areas such as individual banking, corporate services, and investments.
Private Banking Innovation: Designed new functionalities for Santander’s private banking sector to enhance their digital offering.
Iterative Process: Our workflow involved an initial internal analysis of each functionality, followed by a dedicated UX research phase to gather insights. We then moved to prototyping, leveraging the Flame design system (Santander’s proprietary design system). Collaborating closely with product owners, we iterated until achieving the final design before transitioning to the QA phase for validation.

Outcome
The redesign not only enhanced the app’s usability and aesthetic appeal but also established a trusted team capable of driving innovation and adapting to evolving user needs. The project delivered a seamless, user-friendly experience that aligned with Banco Santander’s vision of being at the forefront of digital banking.

The Banco Santander needed a visual revamp of their current app. The first major challenge of this project was that we had to explore our current users.

We approached the project from a more strategic brand vision point of view, in order to come up with a new style that met the global brand guidelines. We then defined the design drivers that would mark the new visual language that created the brand New Visual Digital Experience for the Bank.