Museo del Prado

A NEW

digital

visual

EXPERIENCE

“Everything you can imagine is real”

“Everything you can imagine
is real”

PABLO PICASSO

SERVICES

Research
Strategic Design
Content Analysis
Design UX/UI
Visual identity

Research
Strategic Design
Content Analysis
Design UX/UI
Visual restyling

The redesign of the Museo Picasso Málaga website aimed to deliver a modern, user-centered digital experience that seamlessly integrates artistic storytelling, modular functionality, and cutting-edge technology.

Approach and Process

In-Depth Research
Over 40 interviews with visitors, staff, and local youth, along with on-site observations, helped define 5 detailed user archetypes and 10 design drivers. This thorough understanding of user needs guided the project from start to finish.
Modular Design
The website was structured with a flexible, modular approach, enabling dynamic connections between the collection, exhibitions, activities, and other content. This adaptability ensures the platform remains relevant and engaging over time.
Visual Identity
The design highlights Picasso’s artwork with a timeless aesthetic, blending the museum’s corporate colors with a clean, minimalist style. The visual hierarchy places Picasso’s work at the center, while creating a cohesive and modern brand experience.
Enhanced Content Strategy
Introduced a cross-linked content approach, integrating storytelling, e-commerce, and cultural events for a holistic visitor experience.

Technological Development

Advanced Architecture
A robust Single Page Application (SPA) built with React delivers seamless performance across all devices, ensuring a fast and intuitive experience for users.
Dynamic CMS
A custom content management system (CMS) provides the museum team with a simple yet powerful tool to update and expand the site’s content effortlessly.
SEO and Speed Optimization
The platform is optimized for search engines and features reduced load times, boosting visibility and user accessibility worldwide.

Final Outcome

The new website bridges the artistic and social dimensions of Picasso’s legacy, connecting diverse audiences to the museum’s rich cultural offerings. Its modular, adaptable design ensures longevity, while the seamless integration of research, design, and technology positions Museo Picasso Málaga as a leader in digital innovation within the cultural sector.

We redesigned the digital experience for Museo Picasso Málaga, focusing on creating a flexible, engaging, and user-centered platform that highlights the museum’s rich cultural offerings. The project included:

Extensive Research: Conducted over 40 interviews with visitors and stakeholders, identifying key user needs and expectations.
Human-Centered Design: Developed 5 user archetypes and 10 design drivers to guide a dynamic, modular website structure.
Innovative Technology: Implemented a robust, mobile-optimized Single Page Application (SPA) with React, ensuring high performance and seamless navigation.
Enhanced Content Strategy: Introduced a cross-linked content approach, integrating storytelling, e-commerce, and cultural events for a holistic visitor experience.
Modern Visual Identity: Created a clean, intuitive design that underscores the museum’s branding while emphasizing Picasso’s work.

The result is a cutting-edge digital platform that bridges the museum with the cultural vibrancy of Málaga, offering an enriched, interactive experience for a global audience.