A NEW

A NEW

visual

visual

EXPERIENCE

EXPERIENCE

"One eye sees, the other feels"

"One eye sees,
the other feels"

PAUL KLEE

PAUL KLEE

The Guggenheim Bilbao Museum sought a complete visual revamp of its website, with the unique challenge of maintaining the existing content and information architecture while delivering a transformative digital experience.

To achieve this, we adopted a collaborative approach, conducting a series of workshops with the museum’s team. These sessions allowed us to align on the strategic brand vision and actively involve the museum in shaping the new visual identity. Together, we defined the design drivers that would guide the creation of a fresh, cohesive visual language, ensuring it adhered to global brand guidelines while reflecting the museum’s innovative essence.

The result is a seamless blend of strategy, collaboration, and design, culminating in a New Visual Digital Experience that elevates the Guggenheim Bilbao’s online presence, offering users a visually striking and engaging journey.

The Guggenheim Bilbao Museum needed a visual revamp of their current website. The first major challenge of this project was that we had to mantain the same content and information architecture. 

We approached the project from a more strategic brand vision point of view, in order to come up with a new style that met the global brand guidelines. We then defined the design drivers that would mark the new visual language that created the brand New Visual Digital Experience for the museum.

Other projects

OTHER WORKS