FUNDACIÓN AMIGOS MUSEO DEL PRADO

FUNDACIÓN AMIGOS MUSEO DEL PRADO

CREATING A NEW DIGITAL EXPERIENCE

CREATING A NEW DIGITAL EXPERIENCE

Since 1980 with more than 36.000 of friends, The Friends Foundation supports the Museo del Prado by a wide range of means, promoting its collection and acting as a nexus between civil society and the Prado in order to achieve an active participation of the former in the museum’s life.

Since 1980 with more than 36.000 of friends, The Friends Foundation supports the Museo del Prado by a wide range of means, promoting its collection and acting as a nexus between civil society and the Prado in order to achieve an active participation of the former in the museum’s life.

Research & Strategy

Research & Development

Along with the board member of the Friends Foundation and the Chief Digital Officer at Museo del Prado, we defined the strategic basics of the new digital experience of the 'friends'. 

Along with the board member of the Friends Foundation and the Chief Digital Officer at Museo del Prado, we defined the strategic basics of the new digital experience of the 'friends'. 

AMIGO

AMIGO

· "Me siento especial"

"Me siento especial"

· "Soy embajador de la marca"

"Soy embajador de la marca"

· "Me dan actividades de calidad para mi"

"Me dan actividades de calidad para mi"

· "Disfruto explorando lo que me ofrece la Fundación"

"Disfruto explorando lo que me ofrece la Fundación"

· "Me siento orgulloso de pertenecer a uno de los mejores museos del mundo"

"Me siento orgulloso de pertenecer a uno de los mejores museos del mundo"

NO AMIGO

NO AMIGO

· "Quiero beneficiarme de los descuentos y actividades preferentes"

"Quiero beneficiarme de los descuentos y actividades preferentes"

· "Me gustaría poder involucrarme más con el Prado"

"Me gustaría poder involucrarme más con el Prado"

AMIGO

AMIGO/NO AMIGO

1. Conocer las actividades de la Fundación

1. Conocer las actividades de la Fundación

En primera instancia las exclusivas para los amigos y luego el resto de actividades. Las que más le interesen.

En primera instancia las exclusivas para los amigos y luego el resto de actividades. Las que más le interesen.

Design Principles

Design Principles

After the research we came along with the Design Drivers that were going to lead our design process.

After the research we came along with the Design Drivers that were going to lead our design process.

LET THE ACTIVITIES SHINE

LET THE ACTIVITIES SHINE

TELL ME A STORY

TELL ME A STORY

ENGAGEMENT AND EMOTION

ENGAGEMENT AND EMOTION

AMIGO LOVES PRADO

AMIGO LOVES PRADO

MY SPECIAL PLACE

MY SPECIAL PLACE

THE MASTERPIECES SPEAK

THE MASTERPIECES SPEAK

ENGENDER TRUST

ENGENDER TRUST

MAKE THINGS EFFICIENT

MAKE THINGS EFFICIENT

THE FINAL OUTCOME

THE FINAL OUTCOME

OTHER WORKS

WORK HIGHLIGHTS