A NEW

A NEW

artistic and inclusive

visual

EXPERIENCE

EXPERIENCE

"Un paradigma museístico
radicalmente nuevo"

"One eye sees,
the other feels"

GUGGENHEIM BILBAO

PAUL KLEE

The Guggenheim Museum Bilbao identified expanded exhibition spaces that could create a radically new museum paradigm complementary to the Bilbao campus as a key goal. There was also a desire to enhance, revitalize, and highlight the excellence of the Euskadi and Bizkaia regions, focusing on art, technological research, gastronomy, and sustainability.

An innovative, ecologically sensitive museum experience that was conceived as complementary, yet conceptually different from that of the Guggenheim Museum Bilbao. Through a blend of art, nature, gastronomy, and educational programs, the expansion project would engage in creative initiatives while establishing closer
ties among artists, thinkers, the local community, and the Museum.

The Guggenheim Bilbao Museum needed a visual revamp of their current website. The first major challenge of this project was that we had to mantain the same content and information architecture. 

We approached the project from a more strategic brand vision point of view, in order to come up with a new style that met the global brand guidelines. We then defined the design drivers that would mark the new visual language that created the brand New Visual Digital Experience for the museum.