SModa

Concept and visual design in collaboration with ilios network

Condé Nast Group and Prisa launched on september 2012 a new magazine for woman that is distributed with El Pais journal on the weekends.

Condé Nast Group and Prisa launched on september 2012 a new magazine for woman that is distributed with El Pais journal on the weekends. The managing directors again counted on me to design this new strategic project.

The magazine did not have even the brand defined whenwe started to design this online version, with all the implications. However, in record time (in just 1 month) we could defined a visual style that was aligned with the sketches of the printed magazine. After 6 months of the launching this web has obtained an Offical Honoree of the Webby Awards.

It was such a chalenge and also a privilege for me to be part on this project. The magazine did not have even the brand defined when I started to design this online version, with all the implications. However, in record time (in just 1month) I could defined a visual style that was aligned with the sketches of the printed magazine. After 6 months of the launching this web has obtained an Offical Honoree of the Webby Awards.

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